Tuesday, March 27, 2012

Helpful Facebook Timeline Tips for Business Pages

We noticed that the new Facebook timeline is set to launch on all business pages March 30, 2012. What better than to post a quick blog about it! I highly recommend you start playing with your new page now and see it in preview mode before actually pushing live. Do this as soon as possible. Don’t wait until the last minute.. you might get stuck with a boring page that shows you were not prepared. We love the new facebook timeline, and enjoyed making a custom cover photo, you should too!

some helpful tips to give your business page a "makeover" 

first things first... upload your new cover photo. Be sure to read Facebook’s guidelines for cover photos to be certain you are following all the rules before posting.

Select which apps and views you’d like to appear in your apps area and arrange them as you desire. The top three apps should be the most important to your business as they will be “above the fold,” with the remainder accessible by clicking the arrow to the drop down menu.

Know the images sizes. Below we wrote down the required image sizes for you to jot down on a sticky. Stick it to your computer monitor and you won’t have to look them up or worry about forgetting them.
  • Cover photo: 851 x 315
  • Profile picture: 180 x 180
  • Thumbnail image for apps: 111 x 74
  • Highlighted & milestone images: 843 x 403
  • Images within wall posts display as 404 x 404.

Try to post a lot, your fans will stay engaged that way! It is best to be authentic, helpful, honest and kind.

Take advantage of the new Admin Panel to monitor your Page Insights, new activity and always be timely in responding to your personal messages if you choose to have this feature turned on.

Add events and milestones to your Timeline!  Create a visually interesting appealing Timeline. Also take a moment to go through photo albums and delete any past photos that you aren’t incredibly proud of.

Good news for us photographers is that research shows that photos posted generate twice as much engagement versus all other types of posts. Keep your page visually appealing … even more important for the photo industry.

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